Ad spend
Input
Budgeted per market, never open-ended
Amazon advertising · UK / EU / US marketplaces
Advertising managed to contribution margin, not to spend.
{BRAND} is an independent Amazon advertising optimization and account management practice. We plan, build and run Sponsored Ads programs for consumer brands — and we measure the result the way an owner does: what is left after the ad bill is paid.
Request an audit
Typical reply within one business day.
Attributed sales
Output
Tracked against organic baseline
ACOS / TACOS
Control
Held to a target set per product stage
Contribution margin
Result
The number we are accountable for
Services
One operator, full ownership of the advertising side of the account. Engagements are scoped per marketplace and per product line.
Sponsored Ads management
Campaign architecture, bid and budget management, keyword harvesting and negation, placement optimization across Sponsored Products, Sponsored Brands and Sponsored Display.
Account & growth management
Advertising run as part of the whole P&L: pricing, promotions, inventory-aware pacing and listing conversion work coordinated with the ad program, not apart from it.
Marketplace expansion
Launch planning and advertising setup for brands expanding across UK and EU marketplaces — localized keyword research, launch budgets and ramp-period targets.
Analytics & reporting
Search-term and search-query performance analysis, weekly optimization logs and a monthly owner-level report: spend, sales, ACOS and contribution margin per market.
How an engagement runs
The sequence is the same for every account. Order matters: no spend is scaled before the unit economics are known.
Audit
A paid, fixed-scope review of the account: campaign structure, wasted spend, search-term coverage, listing conversion blockers and per-SKU margin math. You keep the findings whether or not we continue.
Targets
ACOS and contribution-margin targets are agreed per product stage — launch, growth, mature — before ongoing management starts. Tooling costs are itemized and approved by the client, never buried in a fee.
Operate
Weekly optimization cycles: bids, budgets, harvesting, negation, creative tests. Every change is logged. Access is held strictly through Amazon's official authorization mechanisms.
Report
A monthly report an owner can read in five minutes: what was spent, what it returned, what changed, and what happens next month.
Data protection & account security
Client account access is obtained exclusively through Amazon's Solution Provider Portal and Authorized Partner mechanisms, under the permissions the client grants — credentials are never shared or stored.
Amazon Information and client business data are processed in line with Amazon's Acceptable Use Policy and Data Protection Policy: used only to deliver the agreed service, never sold or shared with third parties, and deleted when no longer required.
Personal data is handled under the EU and UK General Data Protection Regulation. A documented Incident Response Plan is maintained and reviewed at least annually; security incidents are escalated to affected clients and to Amazon without undue delay.
8+ years
in Amazon and e-commerce growth management
UK · EU · US
marketplaces operated across categories
GDPR-aligned
data handling, with a maintained incident response plan
Contact
Start with an audit request or a short intro call. Include your marketplace(s), category and current monthly ad spend — it makes the first reply concrete.
{EMAIL}